Rhian Ramos on board for Boardwalk 2020

Over 200 of Boardwalk's inspired and motivated GMOs converged at the Auditorium of the Philippine Stock Exchange to address the state of the company and pave the road for the bus the rest of the Boardwalk family will be on as the company moves forward towards Boardwalk 2020.

Taking a break from their usual grind, Boardwalk's hard-working leaders took the time to get together for one huge convention with the company's highly-regarded and esteemed trailblazers as they carve a new milestone for the brand.

With the theme, 'Boardwalk 2020', the Boardwalk family set in motion the plans and strategies the company's different divisions have engineered to prepare the brand for the next coming years leading to 2020. And they didn't just laid it out plainly, with the company known to be a trendsetter in the world of fashion and lifestyle, they kicked off Boardwalk 2020 in style, as the Philippine Island Assassins set the stage ablaze much to the delight of the crowd.

Each and every Boardwalk GMO who was there for this new benchmark in the company's history was more than happy to be a part of the biggest and fastest growing direct selling company in the country and they showed exactly how glad each of them were through a series of videos that starred members of the Boardwalk family.

Boardwalk's revered President, Boss Bernardo Madera, took the stage to welcome everyone and prepare them towards a new day and age as the company sets its attention towards 2020. From humble beginnings, Boardwalk became the direct selling giant that it is today and the Boardwalk President made sure everybody in attendance will know that the company hasn't even started flexing its muscles yet. One thing we do know is the fact that the future is bright for the no.1 brand in fashion & lifestyle.

To prepare the Boardwalk family for the coming years ahead and push them to be the best that they can be in helping Boardwalk become the household name in the industry, one of the best motivational speakers in the country today, Dr. Carl Balita, was invited to share with the rest of the employees what they need to do to stay on top, moving forward towards the future.

The BW Family also took the opportunity to introduce its newest member, the lovely Ms. Rhian Ramos, and with one of the biggest and brightest names in the industry joining Boardwalk's stable of stars Filipinos look up to, the future of the company couldn't be any brighter as we forge ahead towards Boardwalk 2020.

Lighting Up The Marikina Skyline

An awe-inspiring fireworks display lit up the Marikina skyline recently as the finals of the Philippine National Fireworks Festival was held at the Marikina Riverbanks, in special participation of course by one of the biggest names in the world of fashion & lifestyle, Boardwalk.

That's right, after three weeks of intense competition from the best of the nation in pyrotechnics, it was time to find out who's going to be crowned champions of this year's national fireworks festival, and it was fitting too that the remaining finalists of the competition put on a show one more time on Cinco de Mayo.

Three finalists remain from the field of participants in the Philippine National Fireworks Festival. These include San Pablo, Laguna, Lemery, Batangas, and Meycuayan, Bulacan, as the representatives of each municipality put on quite the show, much to the delight of the crowd, illuminating the Marikina skyline with a stunning fireworks display that truly was a spectacle.

Each of the three remaining participants proved why they were chosen as one of the finalists to compete for the right to be crowned as the 2012 Philippine National Fireworks Festival. In the end, Lemery, Batangas took the title to become the first-ever champions of the competition after setting the crowd ablaze with their showmanship, including a stunning pyrotechnic exhibition on water.

The event truly was an experience as the Marikina Riverbanks was surrounded with a light show like no other with Boardwalk splattered all over the vicinity with huge Boardwalk balloons that brought the place alive.

Boardwalk joins Sky Cable in Skyathon 2012

On the sandy beaches of Boracay, Sky Cable, in cooperation with Boardwalk, recently held their annual run for a cause. Dubbed as Skyathon 2012, the two-day affair in the nation's party island capital assembled health buffs, guests, locals, and even some of the country's finest names in showbusiness as each of the participating runners were more than happy to run for the Boracay Foundation this year.

The first day of Skyathon 2012 was the precursor to the actual beach run. Billed as the Sounds of Sundown, Sky Cable and Boardwalk were there to welcome some of the guests in Boracay who still haven't registered for this year's run. Co-sponsored by Epic Boracay, the Sounds of Sundown was held at the beachfront of Epic Boracay as the registrants enjoyed some cool sounds while watching the picturesque view of the Boracay sunset.

The registrants were also engaged in some fun and games, one of which is Boardwalk's own shirt relay contest where BW loot bags were given to the winners. This was not just any ordinary loot bag mind you as the loot bags given to the winners consist of cool BW shirts, towels, caps, and trendy BW Timepieces.

The new registrants got the chance to take their pictures taken in the BW photo wall, as each of them look ready and geared up for the most exciting fun run of the summer.

The second day was the actual beach run. With a 5am call-time, some of the participating runners were already there even before the scheduled time as each of them were ready for the 5K, 10K, and 10K couples' relay.